> For the complete documentation index, see [llms.txt](https://columbus.worldiaday.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://columbus.worldiaday.org/wiad-2026-columbus-team/bob-royce.md).

# Bob Royce

<div align="left"><figure><img src="/files/7fwUn2vWsGFXcK8kDJ0m" alt=""><figcaption></figcaption></figure></div>

[More about Bob in The Understanding Group](https://understandinggroup.com/bob-royce)

Bob Royce is co-founder and President of The Understanding Group (TUG), a consulting practice based in Ann Arbor, MI. For fifteen years, TUG has made the complex clear, first with information architecture and now with AI. Prior to founding TUG, Bob had an eclectic career, working in digital since the late 1980s as marketer, product manager, solution architect, mergers and acquisitions, and finance.

### Talks

* Embracing Complexity: How Information Architecture can Help Your Organization\
  Thrive in a Complex World. [Agenda](/events/agenda.md)

### Community Involvement

* Speaker, [Columbus 2026](/events/columbus-2026.md)

### Connect

* <i class="fa-globe-pointer">:globe-pointer:</i> Website: <https://understandinggroup.com/>
* <i class="fa-linkedin">:linkedin:</i> LinkedIn: <https://www.linkedin.com/in/rdroyce/>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://columbus.worldiaday.org/wiad-2026-columbus-team/bob-royce.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.