Bob Royce

Speaker

More about Bob in The Understanding Group

Bob Royce is co-founder and President of The Understanding Group (TUG), a consulting practice based in Ann Arbor, MI. For fifteen years, TUG has made the complex clear, first with information architecture and now with AI. Prior to founding TUG, Bob had an eclectic career, working in digital since the late 1980s as marketer, product manager, solution architect, mergers and acquisitions, and finance.

Talks

• Embracing Complexity: How Information Architecture can Help Your Organization Thrive in a Complex World. Agenda

Community Involvement

• Speaker, Columbus 2026

Connect

• Website: https://understandinggroup.com/

• LinkedIn: https://www.linkedin.com/in/rdroyce/